global e-marketing with USA alliance

August 2005 

PREVU Corporation's new strategic US alliance takes the New Zealand born company a step closer to establishing the travel industry's first global e-marketing network, according to co-founder and chairman, Bert Lamb.

Announcing the alliance with Florida-based ICE Portal (http://www.iceportal.com/), Bert Lamb explained: 'This alliance gives PREVU hotel customers improved access to audiences in North America and Europe. Together we will be able to provide our Asia Pacific customers and distributors with a more complete suite of e-marketing services. This is a major step towards our ambition of establishing the travel industry's first global e-marketing network.'

ICE Portal is the leading US-based producer and distributor of multi-media content for the travel industry. Its content is used by some of the world's leading online travel brands including Orbitz, CheapTickets.com, Mark Travel and World Choice Travel.

PREVU managing director, Peter Tanner said: 'In addition to the PREVU network of 450 websites, our Asia Pacific hotel partners will now be distributed to the 15,000 websites in the ICE network. Equally exciting, our Asia Pacific distributors will have access to 1,000 virtual tours and video clips from suppliers in the USA, Mexico and the Caribbean. The new combined database of rich media content is the largest of its kind in the world.'

About the PREVU Corporation.

Since its beginnings in 1992 the business has grown into Asia Pacific's largest multimedia specialist providing online media solutions for travel industry customers around the globe. PREVU Corporation specialises in enhancing websites with the use of its multimedia products. Its extensive global distribution arm offers tourism operators a unique one stop solution for production, hosting and distribution services.

About ICE Portal

ICE Portal specializes in production, management and delivery of moving content, such as virtual tours, streaming videos and flash, in multiple languages. This enhanced content has become more important in a world with broadband users connecting to the Internet every day. The ICE (Internet Content Exchange) Portal was designed from the ground up using proprietary technology to allow tremendous flexibility of both supplier and distributors to exchange content. All the formatting, branding and sizing is done by ICE Portal, which provides hotels with valuable performance reports that track every client click. Hoteliers using ICE Portal will know what content was viewed, on which Web sites, the number of e-mail requests generated from each Web site, the most viewed images and more. For more information, visit http://www.iceportal.com/.